Date(s) - 03/11/2021
8:00 pm - 11:00 pm
Norwich Arts Centre
St Benedict's Street
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Gruff Rhys is releasing his new album “Seeking New Gods” through Rough Trade Records on 21.5.2021. This will be Gruff’s seventh solo album. “Seeking New Gods” was recorded following a US tour with his band and mixed in LA with superstar producer Mario C (Beastie Boys).
The typically beautiful art direction is by long-time collaborator Mark James and the record will feature a Mountain Die Cut envelope-style sleeve, numbered Belly band, 2 colour Splatter Vinyl, Flexi Disc and a 10” signed print. The standard LP edition is equally appetizing, featuring the same Mountain Die Cut envelope-style sleeve, Belly band, and dark green vinyl. The CD will be housed within a digipack.
The album concept was originally driven to be the biography of a mountain, Mount Paektu (an East Asian active volcano). However, as Gruff’s writing began to reflect on the inhuman timescale of a peak’s existence and the intimate features that bring it to mythological life, both the songs and the mountain became more and more personal.